IMAGON Lighting · LED signs · Turnkey lighting, signage and shop milieu services

How Imagon uses digital marketing to generate consistent, growing revenue after 24 months.

Complete SEO + Ads development reduced lead costs by 50 % and captured the organic search market.

Kajaani · Finland
“The leads generated through digital marketing produce significant revenue annually and keep the production wheels constantly turning.”
Jari Partanen
Sales Director · Imagon
The client

Imagon is a family-owned company founded in Kajaani in 1988, specialising in illuminated signage products and experiential retail solutions.

Founded
1988
Location
Kajaani · FI
Sector
Signage / Marketing
Size
40 emp · 6.7M€
The challenge

Accelerate lead generation comprehensively through digital marketing.

Services
  • Technical SEO
  • Content Production
  • Paid Digital Ads
  • Conversion Analytics

Three concrete moves

3 workstreams
  • 01

    Thorough website review

    Technical structure optimised for search engine readability, a clear SEO strategy, and setting up conversion points to support paid advertising.

  • 02

    Paid advertising development

    Iterating with Google, Meta, and LinkedIn, until the right audience was found and advertising activities could be scaled based on reliable data.

  • 03

    Organic content production

    Creating new content and enriching older pages to capture the organic search market.

Outcomes · 24 months · 2024–2026 · SEO + Paid Ads

The numbers, audited.

Lead cost cut
-50%
Non-branded organic search traffic
55%
1st
SEO competitor landscape

The arc of the engagement

How we got there

  1. Feb 2024

    Audit + roadmap

    Audited the digital marketing status and created a long-term roadmap for the website and ads.

  2. Mar–Dec 2024

    SEO and Ads

    Creating content and optimizing pages to increase leads. Optimizing ads performance.

  3. Jan 2025 – Current

    Optimization and scaling

    Continuing SEO work consistently. Scaling ad campaigns based on current and historical data

Client word

We have achieved great results with Resaco, and the consistent work continues. The leads generated through digital marketing produce significant revenue annually and keep the production wheels constantly turning. With the help of Resaco’s team, their expert insights can be effortlessly combined with Imagon’s way of working.
Jari Partanen
Sales Director · Imagon

Collaboration began in 2024 with consistent efforts made in SEO, Paid Ads and Data Analytics.