Kannustalo — a partnership that feels genuinely like a partnership
Kannustalo has grown its digital visibility across multiple channels at once. Its website serves users better and marketing now has a clear direction.
“Working with Resaco genuinely feels like a partnership: things are done and produced together, ideas fly, and the results show — which is, of course, the whole point.”
Kannustalo is a Finnish family business whose factory is in Kannus, Central Ostrobothnia. It manufactures detached houses as move-in ready, finish-it-yourself and element deliveries — shipping nationwide across Finland.
Kannustalo’s brand is widely known and respected, but its digital marketing needed a sales-driven strategy and modern channels to build predictable lead generation.
- SEO — keyword & content strategy
- Google Ads — search advertising
- Meta Ads — paid social advertising
- Conversion optimization — customer journey & conversion points
- Marketing strategy — lead reporting & sales pipeline
Three concrete moves
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01
Data-driven reporting — running marketing on data
Quality reporting is the prerequisite for running marketing with data. Lead volume and sales development are tracked weekly, forming the basis for the marketing strategy. Lead tracking + CRM.
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02
Homepage conversion path — making the website sales-driven
The homepage conversion path was rebuilt from the user perspective. The CTA architecture was clarified, the form flow redesigned, and content brought to match what a potential builder actually wants to know before getting in touch.
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03
Meta Ads — paid social as part of the channel mix
Meta advertising was launched and new visual ads brought permanently into paid digital marketing, built to support sales goals and targeted by buyer behavior.
Outcomes · 12 months · GA4 + Search Console + CRM + Lead tracking (OmaResappi)
The numbers speak for themselves.
Contact requests have grown 28% over the comparison period. · Lead tracking + CRM
The arc of the engagement
How we got there
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Mo 1–2
SEO audit + content plan + Google Ads
Site audit: conversion-path analysis, page speed and keyword analysis. Competitor tracking started. Google Ads launched. Lead reporting build began.
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Mo 2–4
Sales-driving landing pages + website strategy
Homepage update and sales-driving redesign. Terminology updated to match buyer behavior. The strategic website plan completed.
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Mo 3–7
Meta Ads + content production + landing pages
Capturing key search terms and making landing pages sales-driven. Meta Ads launched — visual ads as part of the channel mix.
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Mo 6–12
Conversion optimization + scaling
Updating the conversion path, an updated marketing strategy and predictable lead generation. Organic traffic scales, paid budget optimized.
Client word
Working with Resaco has been smooth, easy and above all inspiring from the start. Our meetings have been efficient yet run in a genuinely good, relaxed spirit. Vilma has led them professionally and made sure that ideas don’t stay just talk. Resaco’s team has produced plenty of new perspectives and concrete proposals we’ve gained enormous benefit from.