MOONTALK
SaaS · Telecommunications · B2B
Moontalk replaced underperforming activity with more predictable lead generation .
A website rebuild, conversion development and weekly reporting made B2B marketing progress more transparent.
The client
Moontalk is a telecommunications SaaS company.
The challenge
Replace underperforming agency work with more predictable lead generation and clear reporting.
Services
- Website rebuild
- Conversion development
- Paid media
- Reporting
Three concrete moves
3 workstreams
-
01
Sales-oriented website
The website was rebuilt to support buyer progression and enquiry.
-
02
Lead-generation development
Campaigns and targeting were developed around B2B demand.
-
03
Weekly visibility
Reporting made progress and next decisions transparent.
Outcomes · Initial results reviewed after three months
Results and scale
Initial results period
3
mo
after starting
Reporting cadence
Weekly
Objective
Predictable leads
The arc of the engagement
How the work progressed
-
Start
Partner transition
The baseline and lead-generation problems were reviewed.
-
Execution
Website and campaigns
Conversion paths and demand capture were developed.
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Month 3
More predictable activity
Weekly reporting supported continuous decision-making.