Polar Rengas grew organic traffic by 185 percent in ten months.
Website, blog and landing-page development improved search visibility and quadrupled the website conversion rate.
Polar Rengas is a tyre retailer and automotive service company in Rovaniemi, Finland.
Grow customer flow for a new location and make the website an active source of demand.
- Website development
- Search engine optimization
- Blog content
- Landing pages
Three concrete moves
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01
Technical and commercial foundation
The website structure and important service paths were developed.
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02
Local search demand
Blogs and landing pages addressed demand for tyre and automotive services.
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03
Conversion path
Pages were developed to turn discovered demand into enquiries.
Outcomes · Results ten months after starting
Results and scale
in ten months
The arc of the engagement
How the work progressed
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Start
Website review
The technical structure and service paths were mapped.
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Execution
Pages and content
Service pages, blogs and landing pages were developed.
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Month 10
Growing customer flow
Organic traffic and conversion improved from the baseline.