PREMIUM SAIMAA
Manufacturing · Vinyl flooring · B2B
Premium Saimaa built more predictable lead generation .
Organic visibility, content and sales measurement increased direct enquiries 30-fold and organic website traffic by 470%.
The client
Premium Saimaa is a vinyl-flooring manufacturer founded in 2020.
The challenge
Build a more predictable source of new sales enquiries.
Services
- Search engine optimization
- Content
- Analytics
- Lead generation
Three concrete moves
3 workstreams
-
01
Make demand visible
Search demand and commercially important topics were prioritized.
-
02
Content and pages
Pages supporting organic visibility were developed around buyer questions.
-
03
Decisions based on data
Marketing’s impact on enquiries was tracked to support sales decisions.
Outcomes · Partnership began in late 2024
Results and scale
Direct enquiries
30
×
compared with the baseline
Organic website traffic
+470%
Direct enquiries
30×
The arc of the engagement
How the work progressed
-
Start
Demand and website audit
Barriers to organic growth and commercial topics were mapped.
-
Execution
SEO and content
The website and content were developed around demand.
-
Ongoing
Measurement and prioritization
Results inform the next sales and marketing decisions.