Construction Industry
The buyer your best client referred just Googled you,
and hired someone else.
Construction runs on word of mouth — but the buyer who hears your name still checks you online before they call. We help construction companies across EMEA win that moment: found in search, backed by proof, every lead tracked to the euro it earns. The reputation is yours. We make sure it converts.
The uncomfortable math
The referral opens the door. Your online presence decides if they walk through.
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96%
of people research a business online before choosing it
including buyers who arrived by referral
BrightLocal, 2024 -
83% → 29%
of happy clients would refer you.
Only 29% ever do — because no one built the system that asks
ServiceTitan Residential Services Report -
Visibility
Page one or invisible
The vast majority of clicks never leave the first page of Google results — if you’re not there when they check, a competitor is
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Winter
Idle capacity every off-peak season with no owned pipeline to draw from
Seasonal slowdowns hit hardest when you have no direct channel. Owned SEO and remarketing fill the calendar in shoulder months — platforms don’t.
The Resaco direct-lead system
Four levers that turn your reputation into a pipeline you can predict.
We don’t count impressions. We count inbound enquiries — from buyers who found you, checked you out, and chose to call. Every engagement starts with mapping where your work actually comes from, then building the system that captures more of it.
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Local SEO + expert content
We rank your company for the searches buyers actually make, “kitchen renovation Helsinki”, “loft conversion contractor Manchester”, “new build specialist Düsseldorf”. These are high-intent searches from people ready to hire, and when you own that ranking, the enquiry comes straight to you, no bidding, no middleman, no quote sitting next to five competitors’.
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Before/after portfolio and case-driven authority
Construction decisions are trust decisions. We build case-study content — real project photos, scope, timeline, outcome — that converts visitors into enquiries without a sales call. A buyer who has read three of your case studies before calling is not price-shopping.
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Google Local Service Ads management
Google LSA puts your company — verified and reviewed — above organic results and above standard Google Ads for high-intent local queries. We set up and manage your LSA account, handle verification, and optimize for confirmed leads, not clicks. Pay per valid lead, not per platform subscription.
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Paid search + remarketing for high-intent keywords
We run Google Ads targeting the searches that signal an active project, not idle curiosity. Paired with follow-up ads to visitors who didn’t enquire the first time, we build a funnel that captures demand in peak season and keeps the calendar full through winter.
How we work
From lead-source audit to compound direct pipeline — in four phases.
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Phase 1 · Days 1–14
Lead Source Audit
- 12-month lead-source analysis: platforms vs. direct vs. referral split
- Local SERP audit — where competitors rank for your core service + location queries
- Google Business Profile assessment + LSA eligibility check
- Deliverable: 2-page audit report + direct-lead opportunity model
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Phase 2 · Days 15–30
Direct Lead Strategy
- Target lead-source mix: what direct share is achievable and by when
- Local SEO keyword map: service + location + intent combinations
- LSA setup and Google Business Profile optimisation
- Deliverable: 90-day roadmap with channel priorities and weekly milestones
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Phase 3 · Months 2–4
Build & Launch
- Paid search campaigns live — high-intent construction queries, seasonal bid strategy
- Portfolio case content: first 3–5 case studies published and indexed
- Local SEO: service-area pages, Google Business optimisation, citation building
- Deliverable: live channels, weekly lead-source reporting dashboard
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Phase 4 · Months 5–8+
Compound & Optimise
- Monthly lead-source reviews vs. target model
- SEO compounding: content velocity, backlink acquisition, case library growth
- Off-peak remarketing: keep pipeline active through winter and shoulder months
- Deliverable: quarterly performance report + revised target for next period
40+ companies build growth with Resaco
Frequently asked
Questions construction companies ask us first.
If yours isn’t here, send it — we answer every question personally within one business day.
The shift happens in two stages. First, we build owned visibility — local SEO and Google LSA — so inbound enquiries start arriving without a platform in between. In parallel, we build your case-study portfolio so that buyers who find you through search can validate your work before contacting you. Platform leads do not disappear overnight, but within 3–6 months most clients see a measurable share of new enquiries arriving directly. At 12 months, the majority of quality leads are owned.
Yes. The majority of our construction clients are small-to-mid-size operators — 2 to 20 employees — who do not have an internal marketing team. Our engagements are scoped to your current revenue and growth target, not to an enterprise budget. If you are generating enough work to have a capacity problem in peak season and an idle problem in winter, you are the right size.
B2B construction marketing follows a different playbook, and we account for that. Longer sales cycles, procurement-driven decisions, and relationship-heavy pipeline mean the content strategy prioritises thought leadership and specification-stage visibility over direct response. We have run campaigns for B2B site contractors, commercial fit-out specialists, and infrastructure subcontractors — the channel mix shifts but the principle of owned demand generation stays the same.
Yes. We handle LSA setup end-to-end — eligibility assessment, Google verification process, profile optimisation, and ongoing bid management. LSA is a pay-per-lead format, which means you pay only when a verified customer contacts you through the ad. We track lead quality, dispute invalid leads with Google, and report cost-per-valid-lead monthly so you always know what direct acquisition actually costs versus what you were paying platforms.
Renovation and remodelling is our primary construction vertical — bathroom, kitchen, full-home renovation, and specialist trades (roofing, windows, insulation). We have also run campaigns for new-build plot developers and B2B commercial contractors. The marketing mechanics differ — renovation is high-frequency, local, and review-driven; new-build is lower frequency, higher value, and specification-driven. We scope the approach to your project type from the first call.
Paid channels (Google Ads, LSA) activate within weeks. SEO compounds over 3–6 months — early wins come from local pack rankings and Google Business visibility, deeper organic rankings build through month 4–8. We run paid and organic in parallel so there is no gap period where you are investing without return. By month six, clients typically see organic contributing a meaningful share of total leads alongside paid.
We are a digital marketing partner, not a general agency. We do not handle print, trade show presence, or direct sales training. We also do not manage social media as an isolated channel — social content we produce connects to search and lead generation, not vanity metrics. If your primary goal is brand awareness without a direct lead-generation objective, we are probably not the right fit.
Construction Industry
The reputation is already yours. Let’s make it show up where buyers look.
Book a 30-minute audit call. We’ll map where your work actually comes from today, show you exactly where you’re losing referred buyers in search — and give you a clear picture of the pipeline you could own, plus what it takes to build it.
2× revenue for Kannustalo in 9 months · 40+ businesses across EMEA · NPS 62, measured 03/2025 · 3–6 months to measurable pipeline shift
Let’s talk revenue
Your competitors hope you skip this form.
45 minutes with a senior strategist. We model your revenue leaks live and leave you a one-page plan — whether you hire us or not.
- No pitch deck — a working session
- Named senior strategist, not a sales rep
- You keep the plan either way
Daniel Laurean · Growth Consultant EMEA
Replies personally, usually within one business day