Question 1 / 10
What percentage of your total bookings currently come through OTAs (Booking.com, Expedia, etc.)?
More than 70%
50-70%
25-49%
Less than 25%
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Question 2 / 10
How would you describe your current direct booking setup?
We rely on OTA booking buttons or phone calls
We have a website, but it is not optimised for conversion
We have a functional booking engine with some direct traffic
We have a high-converting booking engine and an active direct strategy
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Question 3 / 10
When someone searches your hotel name on Google, what appears?
OTA listings rank higher than our own website
Our website appears, but OTAs dominate the ads
Our website ranks well organically, but we do not run ads
We rank organically and run Google Hotel Ads or metasearch
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Question 4 / 10
After a guest checks out, what data do you have access to?
Very little; OTAs control most guest data
Name and email, but no structured follow-up process
An email list with occasional newsletters
A segmented CRM, post-stay automation and repeat-booking campaigns
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Question 5 / 10
Do you know what your total OTA commission spend was last year in euros?
No, I have never calculated it
I have a rough estimate, but nothing precise
Yes, I know the figure
Yes, and I actively track it monthly
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Question 6 / 10
What percentage of your guests return for a second stay within 18 months?
I do not track this
Less than 10%
10-25%
More than 25%
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Question 7 / 10
Do you offer any advantage for booking directly versus through an OTA?
No; our rates are the same everywhere
We occasionally offer a small benefit, but it is not systematic
We have a consistent best-rate guarantee or direct-booking perk
We actively communicate direct-booking advantages across channels
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Question 8 / 10
How would you describe your current hotel marketing investment?
We rely on OTAs for visibility and have no active marketing budget
We boost posts occasionally, but have no structured strategy
We have a modest budget spread across two or three channels
We have a defined multi-channel strategy with tracked ROI
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Question 9 / 10
When did you last review or update your hotel website?
More than three years ago, or we do not have one
One to three years ago
Within the last year
Within the last six months, with conversion optimisation as a goal
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Question 10 / 10
How clearly defined is your direct booking growth strategy for the next 12 months?
We do not have one; we respond to what OTAs give us
We have some ideas, but nothing documented
We have a plan, but struggle to execute consistently
We have a clear strategy, KPIs and a regular review cadence
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