Websites

Web design, development, growth engines

Most websites are design-first. We build conversion-first. Strategic information architecture, performance optimization, and revenue-mapped design—so every page earns its place in your funnel.

What’s in the engagement

Four workstreams, one growth engine.

  • Conversion-mapped information architecture

    Every page assigned to a revenue funnel stage. User journeys audited. Flows tested. CTAs weighted by deal value.

  • Performance-first front-end

    Sub-2s loads on 4G. INP below 100ms. Images optimized 60%+. Server-side rendering where it matters most.

  • CMS built for growth

    Modular design system. Template-driven content. SEO baked in. Your team ships updates without developers.

  • Analytics-driven dashboards

    Conversion tracking per traffic source. Behavior flows mapped to revenue stages. Weekly automated reports to your Slack.

A 12-week build

What the first 12 weeks look like.

  1. Weeks 1–4

    Design & Strategy

    • Audit current site + competitorsnRevenue funnel mappednWireframes + user flows approvednDesign system created
  2. Weeks 5–8

    Build & Test

    • Front-end development completenCMS integration livenPerformance optimizations shippednA/B testing framework installed
  3. Weeks 9–12

    Launch & Optimize

    • Site goes livenGA4 + CRM integration verifiednFirst conversion reportsn90-day optimization roadmap signed

Client testimonials

In their own words.

Real operators, real numbers. No scripted lines.

  • Juho Uutela

    “Competition in Lapland was getting harder and harder, Resaco helped us improve our Digital Marketing and Social Media channels.”

    Juho Uutela
    CEO · Beyond Arctic
  • Andrew Capey

    “Resaco helped us understand the data side of our inbound traffic to spot opportunities and generate more direct bookings.”

    Andrew Capey
    Head of Sales
  • Juuso Pitkanen

    “Our website was rebuilt, followed by more active marketing activities.”

    Juuso Pitkanen
    CEO · Aavalevi
  • Janne Körkkö

    “Working with Resaco has helped us with the things we are not familiar with, allowing us to focus on our work.”

    Janne Körkkö
    CEO · Santa Claus Reindeer

Frequently asked

FAQ — Websites

The questions we get every week — and the answers we’d give you on a call.

Yes. We integrate with any CRM that has an API. Form submissions go straight to your CRM, tracked with UTM source. Sales teams see exactly which page and traffic source each lead came from. This is why conversion tracking works—because you can close the loop from visit → lead → deal. We also set up event tracking so your sales team can see if a lead has visited pricing, the case studies, or your integrations page (all signals of deal likelihood). CRM integration is non-negotiable.

12 weeks, end-to-end. Weeks 1–4 are strategy and design. Weeks 5–8 are development and testing. Weeks 9–12 are launch and optimization. The reason we don’t do “faster”: speed creates technical debt. A website built in 4 weeks will load 2 seconds slower than one built in 12 weeks. For every 1-second delay, you lose 7% of conversions. So we build once, we build right, and we launch with confidence. Most agencies do the opposite.

Only if it’s done poorly. We preserve every URL, maintain your internal link structure, and implement redirects before launch. In fact, our redesigns typically improve SEO: faster load times, better mobile experience, and cleaner code all help rankings. We’ve redesigned sites with 500k+ organic sessions and seen traffic actually increase 3–5% in the first 60 days because the site is now technically sound. The key: redesign done right is not a risk—it’s an opportunity.

Depends on your complexity. Webflow is great for pure marketing sites (landing pages, product sites, content hubs). WordPress is good if you have massive content libraries and need advanced customization. Custom builds are for enterprises with unique technical needs. We typically recommend Webflow for 80% of clients because it’s fast, secure by default, and your marketing team can edit content without a developer. The trade-off: less customization. For SaaS and developer-heavy companies, custom builds make more sense. We’ll audit your needs and recommend what actually fits.

Yes to both. We host on high-performance infrastructure (typically Vercel, Netlify, or AWS) and optimize every asset: images compressed 60%+, fonts subset, JavaScript deferred, CSS split. We target sub-2-second loads on 4G networks. This matters because page speed is a conversion lever (faster = more conversions) and a ranking factor (Google favors fast sites). We benchmark your speed against competitors as part of the audit. If you’re loading in 4 seconds and competitors are at 1.8 seconds, that’s a 30% conversion loss right there.

Launch is the beginning, not the end. We recommend a 90-day optimization phase where we A/B test headlines, CTAs, form fields, and page layouts based on user behavior data. We ship 1–2 improvements per week. After 90 days, you can either shift to a retainer (we manage ongoing updates, A/B tests, and feature additions) or take it in-house with documentation we provide. Most clients stay on a retainer because the compounding gains from testing are worth it—every 5% conversion improvement is worth 6 figures if you have meaningful volume.

Ranges from €25k–€100k+ depending on complexity. A product marketing site: €25k–€40k. A conversion-heavy SaaS site with integrations: €50k–€75k. An enterprise platform with complex flows: €75k–€150k+. We price based on custom builds, integrations, content strategy, and testing infrastructure. We don’t do fixed-price bids (they incentivize cutting corners). Instead, we propose a 12-week engagement with clear scope, and you see progress every 2 weeks. Most clients find this more predictable and transparent than “€X all-in.”

Let’s talk revenue

Your competitors hope you skip this form.

45 minutes with a senior strategist. We model your revenue leaks live and leave you a one-page plan — whether you hire us or not.

  • No pitch deck — a working session
  • Named senior strategist, not a sales rep
  • You keep the plan either way

Daniel Laurean · Growth Consultant EMEA
Replies personally, usually within one business day

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