How Aavalevi grew its direct-booking share from near zero to 20% .
A strategic growth partnership combined a website rebuild, Google Ads and SEO content into a measurable direct-booking system.
Aavalevi provides accommodation in western Lapland, Finland.
Grow the share of bookings made through Aavalevi’s own website and reduce dependence on intermediary channels.
- Website rebuild
- Google Ads
- Search engine optimization
- SEO content
Three concrete moves
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01
Direct booking path
The website was rebuilt to support direct booking and clear decision-making.
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02
Demand capture
Google Ads and organic content addressed audiences actively searching for accommodation.
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03
Continuous development
Search demand, pages and the booking path were developed around one commercial objective.
Outcomes · Partnership began in summer 2025
Results and scale
previously close to 0%
The arc of the engagement
How the work progressed
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Start
Current-state review
The booking path, visibility and sources of demand were reviewed.
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Execution
Website, Ads and SEO
The owned website, paid demand and organic content were connected.
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Ongoing
Optimization
Visibility and the direct-booking path continue to improve based on data.