About Resaco · Founded 2022 We started Resaco because marketing was broken.
After 6,000 customer meetings and 2,000 closed deals, our founder saw the same problem everywhere: marketing agencies that couldn’t connect a single campaign to a single euro of revenue. So he built one that could.
17 resacologists across Finland, Sweden, Estonia, Spain and Portugal — building the marketing system we wish had existed when we were buyers.
Meet them all →Manifesto
The problem nobody was solving.
If you’ve ever looked at a marketing report and wondered where the money went, you know the problem.
Impressive slide decks. Beautiful campaigns. Monthly reports full of impressions, clicks, and “brand awareness” metrics that look great in a presentation but never show up in your pipeline.
Most marketing agencies operate in their own universe — one where CTR is a victory and a 3% conversion rate is “industry standard.” They optimize for their dashboards, not your revenue. They report metrics that make their work look good, not metrics that make your business grow.
The result? Companies spending thousands every month on marketing that can’t be connected to a single closed deal. Not because the spend was wrong — because nobody was asking the right question: did this make the phone ring?
“The market lacked a partner who truly understood the soul of a growth-stage business. Marketing was often reduced to isolated campaigns — tactics without a red thread and, most importantly, without strategic leadership.”
— Olli Junes, Founder
The origin
Built by sales, for revenue.
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Nine years on the front line
Before Resaco existed, Olli Junes sat across the table from 6,000 customers and closed 2,000 deals. Not as a marketer looking at dashboards — as a salesperson picking up the phone, walking into the meeting, and asking for the business.
Through nearly a decade of B2C and B2B leadership — from financial advisory and real estate to growth-stage tech companies — he learned what business owners actually need from marketing. Not impressions. Not brand guidelines. Revenue.
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The pattern he couldn’t unsee
In every role, at every company, he saw the same pattern: marketing agencies that couldn’t connect their work to a single closed deal. Beautiful campaigns. Impressive decks. Zero accountability for revenue.
He tried working with agencies. He tried leading internal teams. The problem wasn’t talent — it was mindset. Marketing people think in campaigns. Sales people think in pipeline. And nobody was bridging the gap.
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So he built it himself
In 2022, Olli stopped waiting for the right marketing partner and started building one. Resaco — Remote Sales Company — was founded in Rovaniemi, Finland, on a single conviction: marketing only matters when it makes the phone ring.
Not another agency. A partner that thinks like a sales leader, reports like a CFO, and executes like a marketing team that actually understands what happens after the click.
Our thesis
What we believe.
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Marketing should make money. Period.
We don’t optimize for impressions, clicks, or “brand awareness.” We optimize for pipeline and revenue. Every campaign, every keyword, every landing page is measured by one standard: did it generate business? If we can’t draw a straight line from our work to your sales, we haven’t done our job.
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Data removes the guesswork.
We replace opinions with evidence. Every recommendation is backed by data. Every report shows exactly which euro drives ten back. No vanity metrics, no “trust us” hand-waving. You see what’s working, what’s not, and where the next opportunity is — in language a CEO understands, not marketing jargon.
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Your account manager won’t disappear.
We’re 100% management-owned. No investors demanding quarterly returns. No junior churn where your account gets handed to a grad after the pitch. The people who win your business are the people who do your work. Our team satisfaction score is 73 out of 100 — top 5% of companies. People who love their work produce better results for yours.
These aren’t aspirations. They’re the operating principles behind every decision we’ve made since 2022 — from who we hire to how we report. If this sounds like what you’ve been looking for in a marketing partner, keep reading. The numbers back it up.
The proof
Four years of compounding proof.
Each year the thesis held. Here’s the receipt — every number audited, every milestone earned.
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2022
Two people and a thesis.
2resacologists€262Kyear one revenueTwo people. No external funding. No clients. Just a conviction that marketing could work differently if it was built by someone who understood sales.
What started as a sales coaching concept became something bigger when Olli spent months searching for a reliable digital marketing partner — and couldn’t find one. Every agency he evaluated spoke in impressions and “awareness.” None of them could explain how their work connected to a signed contract.
So Resaco became the digital marketing agency its founder wished he’d had as a buyer. Built in Rovaniemi, Finland. Remote from day one. Revenue-accountable from the first client.
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2023
60% growth. Zero marketing spend.
+60%revenue growth5resacologists100%referral-drivenYear two proved the thesis. We grew 60% — not through paid ads or outbound sales. Through referrals. Clients saw their revenue grow and told their peers. That’s the only marketing strategy that can’t be faked.
We invested in what mattered: reporting infrastructure that showed clients exactly where every euro went. Every campaign tied to pipeline. Every report written in the language of sales, not the language of marketing.
We chose to reinvest in quality rather than chase margins. Every euro went back into building a better team and better results for clients. Not glamorous — but it built the foundation for everything that followed.
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2024
Triple the team. Double the output.
14resacologists3×team growth, one year4 moavg time to double demandYear three, we found product-market fit and stepped on the gas. The team tripled from 5 to 14 resacologists — each one hired not for agency pedigree, but for their obsession with results.
We built out deep expertise in search engine optimization, paid advertising, and content production. We activated our own sales engine for the first time. The referral flywheel was working, but we were ready for more.
Every new hire brought a question we answered the same way: does this person think about marketing from the client’s revenue perspective, or from their own campaign perspective? If it’s the second, they don’t belong here.
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2025
The year everything clicked
25 people. 5 countries. €1.2M ARR.
25resacologists5countries€1.2M+ARR25 resacologists. 5 countries. Zero external investors. Every decision made by the people who do the work, not by a board chasing quarterly returns.
Our NPS hit 62 — more than double the industry average for marketing agencies. Not because we’re easy to work with (we challenge our clients constantly), but because challenging them produces results they can measure in their own revenue.
On average, our clients see their demand double within four months. That’s not a marketing metric — that’s a sales metric. And it’s the only kind we care about.
PerformanceNPS — 2× the agency industry average4 moclient demand doubles40+retained clientsScale25resacologistsFinland · Sweden · Estonia · Spain · Portugal€1.2M+ARR · up from €262K in 2022Trust100% management-ownedZero external investorsTeam satisfaction 73/100Top 5% of companies (eNPS)0external investors“Working with Resaco genuinely feels like a partnership: things are done and produced together, ideas fly, and the results show — which is, of course, the whole point.”
— Kai Haimi, Sales Manager · Kannustalo Oy -
2026
Taking the system international.
The system we built — sales-driven marketing that’s accountable to revenue, not vanity metrics — works. Four years of compounding proof: referral-driven growth, NPS that doubles the industry average, clients who stay because the numbers keep climbing.
2026 is the year we bring it to companies across Europe. We’re expanding our industry expertise in travel and hospitality, construction, and facility services — three sectors where marketing ROI is chronically underdelivered and where our sales-first approach creates the biggest impact.
We’re not building the next big agency. We’re building the last marketing partner you’ll ever need — one that’s accountable to your revenue, not their own.
This story isn’t about us — it’s about what we’ve proven works. If your marketing partner can’t draw a straight line from their work to your revenue, you’re living in the same broken system Olli left behind in 2022. The alternative is here.
The resacologists
Meet the people behind your numbers.
We’re 25 resacologists across five countries. No juniors hiding behind the pitch. The senior who wins your account is the senior who runs it — and their face is on this page, not in a stock photo.
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5Countries
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8yAvg. senior experience
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73Team eNPS / 100
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0Juniors on client work
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Pia JuupPaid Media Specialist -
Aino-Maria JunesAdministrative Manager -
Ari OjanperäAccount Strategist -
Daniel LaureanGrowth Consultant EMEA -
Frans SalmuPaid Media Specialist -
Hanna ReunanenAccount Strategist -
Iiro ChristensenFractional CFO -
Jani LindqvistChief Operating Officer -
Jesse MäenpääContent Lead -
Johannes PerkkiöAccount Strategist · Travel & Resort Specialist -
Joona PenttiläWordPress Developer -
Joonas SarkkinenSales Development Representative -
Juho KemppainenPaid Media & Analytics Lead -
Kuutti HeikkiläContent Specialist -
FounderOlli JunesFounder & CEO · Head of Sales -
Rita KorjonenContent Creator -
Tiia LehtisaloSDR Manager
Quarterly offsites · Rovaniemi HQ · remote-first since day one
Compound growth · 2022–2025
From 2 people to 25. From €262K to €1.2M+ ARR. Built on referrals, retained through results.
If anything in this story resonated with you, I’d love to hear about your business. Not a sales pitch — just a conversation about growth. I’ve had 6,000 of them. One more is no trouble.
Write your story
Ready to write your own growth story?
You’ve read ours. Let’s talk about yours.
Tell us where your business is today and where you want it to be. We’ll come back with an honest assessment — not a pitch deck, not a proposal, just a clear view of what’s possible.
Resaco is a digital marketing agency specializing in SEO, paid advertising, and website development for growth-focused B2B companies across Finland and EMEA.
- NPS 62
- 40+ Clients
- 100% Owner-Led
Let’s talk growth
Book a free 30-minute growth analysis. We’ll map your funnel and show exactly where the margin is going.
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