Holiday rentals Vacation rental marketing for operators of cabins, apartments and villas.
When a guest books your cabin through Airbnb or Booking.com, the platform keeps a share of every night. We help holiday rental and holiday let operators across EMEA, the UK and the US get more of those stays booked on their own website, with a direct-booking site, Google Ads and SEO run as one system. Our work suits companies that manage several properties.
Where the margin goes
Every night booked through a platform is a night you share with it.
-
15%+
Platform fee on every booking
Airbnb’s help centre lists a 15.5% host fee for most hosts, and Booking.com puts its average commission at 15%.
-
0%
Commission on a stay booked on your own website
The guest’s email is yours too, so their next stay can be direct as well.
-
20%
Direct-booking share at Aavalevi, up from near zero
A new website, Google Ads and SEO content, measured in direct bookings.
-
+83%
Organic website traffic at Aavalevi
More guests finding their cabins and apartments through Google.
The Resaco direct-booking system
Four levers that move stays to your own website.
Every engagement starts with a channel audit, gets a direct-share target and a month-by-month plan, and is measured in bookings in your channel manager or PMS.
-
A website that takes bookings
Guests compare several properties before they book. We build sites where filtering by dates, bedrooms, sauna, hot tub or ski-in access takes seconds, each property has its own page that can rank in Google, and checkout works on a phone.
-
Your name in search
Many people who find your cabin on Airbnb search your company name next. Brand campaigns make sure your own website is the first result they click.
-
Destination searches
Searches like “cabin with hot tub in Levi” or “ski-in apartment in Ylläs” happen before a guest knows your name. We build destination and property-type pages that rank for them, with Google Ads covering peak season while SEO grows.
-
Tracking every direct stay
We connect tracking from the first click to the booking, so each month you see your direct share, cost per booking and commission saved by channel.
How we work
Four phases, from channel audit to a direct share that keeps growing.
-
Phase 1 · Days 1–14
Channel audit
- 12 months of bookings by channel
- Who shows up when guests search your name
- Booking path tested on a phone
- Deliverable: audit report and direct-booking estimate
-
Phase 2 · Days 15–30
Plan
- Direct-share target and timeline
- Keyword map: destinations, property types and your name
- Tracking plan for your booking engine
- Deliverable: 90-day roadmap
-
Phase 3 · Months 2–4
Build and launch
- Brand and destination campaigns live
- Website and booking-path fixes, or a rebuild
- Property and destination pages
- Deliverable: monthly booking-source report
-
Phase 4 · Month 5 onwards
Grow
- Monthly channel-mix review
- Bids planned around winter, summer and shoulder seasons
- New content where search demand grows
- Deliverable: quarterly review and new target
Hotels and tourism operators that work with Resaco
Frequently asked
Questions holiday rental operators ask us first.
If yours isn’t here, send it and we’ll reply personally, usually within 24 hours.
Our work suits operators with several properties, or a mix of cabins, apartments and villas. With one or two listings, a direct-booking website and ad budget rarely pay for themselves, and we’ll say so on the first call.
No. The platforms bring first-time guests, especially from abroad. The aim is a channel mix where returning guests and people who already know your name book on your own site, so you keep the reach and pay commission on fewer stays.
Brand campaigns show results within weeks of going live. SEO for destination searches builds over three to six months, so we run both from the start. Aavalevi went from almost no direct bookings to a 20% direct share after a new website, Google Ads and SEO content, in a partnership that began in summer 2025.
Yes. We work with your existing booking engine, channel manager and PMS, and check on the intro call what tracking they support. You don’t need to switch systems.
Yes. We build rental websites with search by dates, guests and amenities, a page for every property and a mobile checkout connected to your booking engine. If your current site works well, we improve it instead.
Yes. We work in English with holiday rental operators across EMEA, including the UK, and in the US. Tracking and data handling are GDPR-compliant.
Holiday rentals
Keep more of every night your guests book.
Book a 45-minute analysis call. We look at your booking channels, estimate what a higher direct share is worth to you and tell you what it would take to get there.
Aavalevi: direct bookings from near zero to 20% · 0% commission on stays booked on your own site · A hospitality-only team in Rovaniemi and Helsinki
Let’s talk revenue
Book your free direct‑booking analysis.
45 minutes with a senior strategist. We model your revenue leaks live and leave you a one-page plan — whether you hire us or not.
- A working session with no pitch deck
- You talk to a senior strategist by name
- You keep the plan either way
Daniel Laurean · Growth Consultant EMEA
Replies personally, usually within 24 hours