Luxury hotels & resorts A luxury hotel marketing agency for hotels and resorts that hold their rate.
Guests booking a luxury stay compare more and book further ahead. They want the booking to feel like the stay. We help independent luxury hotels and resorts across EMEA, the UK and the US win those guests on their own website: SEO, Google Ads and Google Hotel Ads, a website that sells the experience, and tracking down to the booking.
Where the margin goes
At a luxury rate, every commission is a bigger cheque.
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15%
Booking.com’s average commission
On a €900 night that is €135 per night, before the guest has even arrived.
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Your name
OTAs bid on luxury hotel names
A guest who already chose you searches your name and clicks the first booking link they see.
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Discounts
Offers teach guests to wait
Flash sales fill rooms this month and lower what guests expect to pay next season.
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Thumbnails
A listing can’t sell the stay
Next to cheaper hotels on an OTA, the view, the private chef and the quiet are one small photo.
The Resaco direct-booking system
Four levers that bring luxury guests to your own website.
Every engagement starts with a channel audit, gets a direct-share target and is measured in direct bookings and the rate they were booked at.
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Your name and your rate, protected
Brand campaigns and Google Hotel Ads put your own website first when guests search your name, with the “Official site” label next to the online travel agencies (OTAs).
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Searches for the experience
Guests search for the stay before the hotel: “glass igloo with private sauna”, “ski-in chalet with chef”. We build pages that rank for those searches and show up in AI answers.
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A website that feels like the stay
Fast on a phone, rich in video and detail, with packages you only sell direct. The booking step stays as calm as the rest of the site.
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Tracking what each guest is worth
We track direct bookings with their value, length of stay and market, so you see your direct share, average daily rate (ADR) and commission kept each month.
How we work
Four phases, from channel audit to a direct share that keeps growing.
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Phase 1 · Days 1–14
Channel audit
- 12 months of bookings by channel and rate
- Who shows up when guests search your name
- Booking path tested on a phone
- Audit report and direct-booking estimate
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Phase 2 · Days 15–30
Plan
- Direct-share and rate targets
- Keyword map: your name, experiences, destination
- Tracking plan for your booking engine
- 90-day roadmap
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Phase 3 · Months 2–4
Build and launch
- Brand and Hotel Ads campaigns live
- Experience pages and website fixes
- Direct-only packages
- Monthly booking-source report
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Phase 4 · Month 5 onwards
Grow
- Monthly channel-mix review
- Bids planned around each market’s booking window
- New content where demand grows
- Quarterly review and new target
Hotels and tourism operators that work with Resaco
Frequently asked
Questions luxury hotels and resorts ask us first.
If yours isn’t here, send it and we’ll reply personally, usually within 24 hours.
Not the way we run it. We sell the stay and packages that are only available direct, and we don’t use flash sales or “best price” banners. The aim is more bookings at the rate you set.
Mostly with independent luxury hotels, resorts and small groups that control their own website and booking engine. A chain property can work with us where the brand allows local campaigns.
Brand campaigns and Google Hotel Ads show results within weeks of going live. Pages for experience and destination searches build over three to six months, so we run both from the start and report direct bookings every month.
Direct bookings and their value, direct share by market, average daily rate on direct bookings, cost per booking and the commission you kept, reported every month.
EMEA, with the UK and German-speaking countries as common source markets for our clients, and the US. We plan campaigns around each market’s booking window.
Our packages start from €2,500 a month as a fixed fee, with no percentage of ad spend. Your ad budget is separate.
Luxury hotels & resorts
Hold your rate and keep the commission on your best guests.
Book a 45-minute analysis call. We look at your booking channels and rates, estimate what a higher direct share is worth to you and tell you what it would take.
We are obsessed with direct bookings · Fixed fee, no percentage of ad spend · A hospitality-only team in Rovaniemi and Helsinki
Let’s talk revenue
Book your free direct‑booking analysis.
45 minutes with a senior strategist. We model your revenue leaks live and leave you a one-page plan — whether you hire us or not.
- A working session with no pitch deck
- You talk to a senior strategist by name
- You keep the plan either way
Daniel Laurean · Growth Consultant EMEA
Replies personally, usually within 24 hours