Hotel PPC · Google Hotel Ads · Meta
Every euro tracked to a booking.
We run hotel PPC: brand campaigns, Google Hotel Ads and Meta, each judged by the bookings it brings in and the commission it saves.
What’s in the engagement
Five parts of every paid account.
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Brand protection
Campaigns on your own hotel name, so guests who already chose you don’t book through an OTA ad.
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Your direct rate shown wherever guests compare prices, connected to your booking engine.
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Demand campaigns
Search and Meta campaigns for destination and seasonal demand, timed to booking windows in each market.
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Landing and booking flow
A/B tests on landing pages and the booking steps, so more of the traffic you pay for ends in a booking.
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Cost-per-booking reports
Bookings, revenue and cost per booking for every campaign, every month.
A 90-day shape
What the first 90 days look like
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Days 1–30
Audit & model
- Account audit (Google, Meta, metasearch)
- Brand search and OTA bidding check
- Booking tracking verified
- First campaigns chosen
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Days 31–60
Launch & optimize
- Brand and Hotel Ads campaigns live
- Booking-engine conversion tracking
- Landing page tests shipped
- First cost-per-booking report
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Days 61–90
Scale
- Seasonal demand campaigns launched
- Bookings and revenue report
- Budget moved to what books
- Budget set for next season
Case studies
Ad spend, measured in direct bookings.
Frequently asked
FAQ · Paid advertising for hotels
The questions we get every week — and the answers we’d give you on a call.
It runs the paid side of your direct bookings: brand campaigns on your hotel name, Google Hotel Ads and metasearch, and Search and Meta campaigns for destination demand, with every booking tracked back to the campaign that produced it.
Management is part of our packages, from €2,500 a month as a fixed fee with no percentage of ad spend. Your ad budget is separate from our fee.
OTAs bid on hotel names, so their ads often sit above your own site. A brand campaign puts you first, and those clicks are usually cheap because Google treats your site as the most relevant result.
Google Search, Google Hotel Ads and metasearch, Meta, and YouTube where it fits. We focus budget on the two or three that bring bookings for your property.
Yes. We check your price feed and Hotel Center, set bids by market and travel dates, and track every booking with its value. Our Google Hotel Ads page explains how it works and what a hotel needs to take part.
At least three months: two to learn and optimise, one to scale what works. After that you can stay, take it in-house with our documentation, or scale down.
Yes, or we work with your team’s. We test several versions per campaign and move budget to the ones that book.
By bookings and revenue per euro spent, cost per booking, and the commission you didn’t pay.
Campaigns keep running but drift as bids and seasons change. For quiet months we can switch to a lighter plan instead of stopping.
Let’s talk revenue
Book your free direct‑booking analysis.
45 minutes with a senior strategist. We model your revenue leaks live and leave you a one-page plan — whether you hire us or not.
- A working session with no pitch deck
- You talk to a senior strategist by name
- You keep the plan either way
Daniel Laurean · Growth Consultant EMEA
Replies personally, usually within 24 hours