Obsessed with data-driven results

All of them, depending on your customers. B2B SaaS and services? Google Ads and LinkedIn. DTC e-commerce? Google, Meta, and TikTok. Enterprise? Often just Google and LinkedIn. We audit your customer base, determine where they’re actually spending time, and concentrate budget there. Most agencies spread budget across all platforms “just in case.” We concentrate on 2–3 platforms where ROI is proven, dominate those, then expand only if budget allows. Focus beats breadth every time.

Minimum 3 months. Months 1–2 are learning and optimization (we test audiences, creatives, messaging, and bidding strategies). Month 3 is scaling what works. After month 3, you can evaluate: (a) stay on retainer for ongoing optimization, (b) take it in-house with documentation, or (c) shift to performance-based pricing. Most clients stay because compounding gains from testing justify the cost. We’ve had clients stay 3+ years because their ROAS keeps improving (14+ months in, we’re seeing 5–7× ROAS).

We can do both. You provide creative direction and brand assets, and our designers create variations. Or we run with creative your internal team produces. The ideal: collaboration. We design 4–6 variations per campaign and test them. High performers get more budget, low performers get paused. This rapid testing cycle is why paid usually outperforms organic in months 1–3—we’re making decisions weekly instead of quarterly. Eventually, organic catches up (compounding SEO), but paid gets you fast revenue while you build organic.

None of those. Those are vanity metrics. We measure: (1) revenue per €1 of spend (ROAS), (2) CAC (cost-per-actual-customer, not lead), (3) payback period (months until that customer pays back their acquisition cost). If ROAS is 4× and your LTV is 3× (so each customer is 75% profit), that’s a sustainable acquisition channel. If ROAS is 3× but LTV is only 1.8× (so each customer barely breaks even), we need to improve unit economics or cut that channel. This is why we’re obsessed with CRM integration—without it, we’re flying blind.

Usually, yes. Even high-performing accounts have room (landing page improvements, audience refinement, bid strategy adjustments). But here’s the honest answer: if you’re already getting 2–3× ROAS from paid, the easy wins are gone. Further gains require either (a) improving your landing page conversion rate (faster load, clearer value prop, stronger CTA), (b) increasing customer LTV (retention, upsell, expansion), or (c) accepting that you’ve hit the ceiling and shifting budget to other channels. We’ll tell you when you’re optimized and when to stop. Most agencies will never tell you that because they want to keep the retainer fee.

They keep running, but they’ll drift. Audiences become outdated, competitor bids shift, and your ROAS probably declines 20–30% within a month. Creative fatigue sets in (same ads get seen repeatedly, so CTR drops). We recommend pausing ad spend while keeping campaigns live, or shifting to a lighter retainer (once-a-week optimization instead of daily). If you want to restart after a pause, expect weeks 1–2 of re-learning and optimization. The discontinuity is costly. Most clients find continuous, smaller investment beats feast-famine cycles.